Olayinka John Awodele

Social Media Manager & Content Creator

Facebook | LinkedIn

About

Highly accomplished Social Media Manager and Content Creator with a proven track record of driving significant audience growth and engagement. Expert in developing and executing data-driven content strategies that convert followers into loyal customers. Successfully grew a Facebook profile from 3,000 to over 40,000 followers within seven months through consistent, high-impact content. Proficient in video editing and leveraging AI tools for advanced image and visual content creation. Adept at cultivating thriving online communities and optimizing digital presence to achieve business objectives.

Work Experience

Social Media Manager & Content Strategist

Self-Employed / Freelance

Jan 2021 - Dec 2023

Managed and expanded digital presence for various clients and personal brands, focusing on audience growth, engagement, and conversion.

  • Achieved a 1233% growth in Facebook followers, scaling a profile from 3,000 to over 40,000 within seven months through strategic content planning and consistent posting.
  • Cultivated a loyal audience of over 45,000 followers on Facebook and 1,000+ subscribers on YouTube by delivering high-value, engaging content.
  • Developed and implemented effective content strategies tailored to specific audience segments, significantly increasing engagement rates and brand visibility.
  • Produced compelling video content using advanced editing techniques to enhance storytelling and audience retention.
  • Leveraged AI-powered tools to create stunning images and visuals, optimizing content for maximum impact and shareability across platforms.
  • Applied in-depth understanding of social media algorithms and audience psychology to foster healthy business pages and accelerate customer acquisition.

Education

Mass Communication

Olabisi Onabanjo University

Sep 2015 - Jul 2019

Languages

English (Fluent) , Yoruba (Native) , English (Proficient)

Skills

Social Media Management

  • Facebook
  • YouTube
  • Audience Growth
  • Community Engagement
  • Platform Optimization

Content Creation

  • Content Strategy
  • Digital Storytelling
  • Copywriting
  • Visual Content

Video Editing

  • Adobe Premiere Pro
  • DaVinci Resolve
  • Video Production
  • Post-Production

AI Image & Visual Editing

  • Generative AI
  • Image Enhancement
  • Graphic Design
  • Visual Storytelling

Digital Marketing

  • Audience Engagement
  • Brand Awareness
  • Lead Generation
  • Conversion Optimization

Analytics & Reporting

  • Performance Tracking
  • Data Analysis
  • Insights Generation